Coach Spotlight: High School Cheerleading Coach, Kristi Damon

We caught up with Kristi Damon, GTM style consultant and coach for Swartz Creek High School Varsity Cheerleading, on her team and her tips for coaches. Coach Kristi has been coaching for 7 years and is an alumna of Swartz Creek herself. Coach Kristi started her coaching career after she cheered at Central Michigan University. Check out her Q & A!


Q. How are you currently involved in cheerleading?

A. I am currently the Swartz Creek High School Varsity Cheerleading coach. I also oversee the whole program, from middle school to varsity.

Q. How did you first get involved in the world of cheer?

A. I began dancing at the age of 4 and once I got into middle school at Swartz Creek, I decided to try out for cheerleading while I continued to dance. I cheered through high school and my team placed as a top ten state finalist 2 times and I continued on to cheer in college at Central Michigan University where we placed 9th in the nation in Small Coed at UCA Nationals.

Q. What’s your favorite part of coaching?

A. I love figuring out what makes each athlete excel and once they get a new skill, how proud they are of themselves. After they move on in life, they come back and tell you some of the everyday life skills you instilled while coaching and how you made a mark in their life.

Q. What advice do you have for new coaches?

A. There’s going to be good practices and bad practices but it’s all a part of the journey. Stick with it, the rewards will far surpass the trials.


Q. What do uniforms mean to your team?

A. A uniform to my team symbolizes family. Like a family we go thru ups and downs but in the end, when they put on the uniform, they are able to show what they have worked for together.

Q. What’s the most exciting part of competition for you as a coach?

A. The most exciting part is right before they take the mat. At that point you are starting with a clean slate and anything could happen. The adrenaline kicks in!

Q. What do you like best about being a GTM Style Consultant?

A. I love working with other coaches; helping outfit their team to look their absolute best. I like how many times as a coach myself I have the same understanding of what a coach is looking for from head to toe & how they want their athletes to appear when wearing GTM.

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